Team - Product design

While designing the collections for our own brands, we pay close attention to refined silhouettes and fits: every woman should be able to wear that dress. Body confidence is our top priority! That’s also why we always have several models try on the designs, we want to make sure that it’s the right fit for a variety of women. If that’s not the case, the design won’t be included in our collection. When it comes to designing Rock-a-Booty jeans we for example focus on pockets that bring out your booty; with our Vintage Diva and Glamour Bunny dresses we want to make sure that the seam-placement is spot on to ensure a beautiful fit regardless of cup size. We are very much inspired by fashion from the past and mix this with a comfortable fit for the modern woman. Using the right fabrics like stretch or shapewear fabric is essential.

Furthermore all of our dresses with an open neckline are fitted with bra strap holders to help keep your bra straps in place. Because we understand how annoying it is if a bra strap keeps slipping down or keeps creeping from under the shoulder of your dress! We listen to our customers and keep a close eye on what is and what isn’t selling. We also try out new things all the time: for example different prints or fabrics like viscose or satin. We want to keep surprising you by putting a new twist on our designs. At the end of the day you should put on our collections and just go ‘wow’!

Anoek
Production Queen

‘’For me it’s important that every woman should be able to put on the dress and go: ‘Yes, wearing this makes me feel good and beautiful!’ The item should accentuate the right things or hide certain things for a figure-flattering fit. We achieve this by for example using fabrics with a lot of stretch, by paying close attention to where the bust seam is placed as well as the waist: it should neither be too high nor too low.”

Max
Design Genius

‘’While designing our collections I’m inspired by the looks of power women from the past and films like The girl can’t help it and Gentlemen prefer blondes. Picture classy Sophia Loren for Vintage Diva, Marilyn Monroe’s edgy denim look for Rock-a-Booty and bombshell Jane Mansfield for Glamour Bunny. Thanks to the beautiful fit of our collections and the figure-hugging style, you will feel just as confident as those gorgeous women. You deserve to be seen and this is your way of showing it. There is no need to hide anything: show your gorgeous body!”

In which item or outfit do you feel most empowered? 

‘’In a blazer! The structured design and the shoulder pads help me carry myself a certain way: giving me an instant confidence boost! And I always feel well dressed in a blazer.’’ 

Max
Design Genius

‘’Yes, that’s my favourite item of clothing too! You can match a blazer with so many items: business chic or casual with jeans and a T-shirt. A blazer helps to pull any look together and by layering the blazer with other garments, for example with a dress, I can conceal the things that I don’t like. So that makes me feel even better!’’

Anoek
Production Queen